Blue Nile is the world's largest online jewelry retailer. The company offers a range of certified diamonds and fine jewelry. It was named ‘Favorite Online Jeweler’ in 2020 by Forbes. The popularity of the retailer can be attributed to its huge online inventory and unmatched customer service. Customers love the unique online experience and ease of shopping from anywhere and anytime. To ensure optimal performance, Blue Nile relies on Catchpoint’s synthetic monitoring to proactively detect and resolve any issue that could impact end-user experience. Watch Robin Schenck, QA and Release Manager at Blue Nile, talk about how monitoring is crucial to Blue Nile.
Understand How Blue Nile Uses Catchpoint To Proactively Keep Issues From Impacting Users
My name is Robin Schenck. I’m the QA and Release Manager at Blue Nile. Blue Nile is the largest online retailer for fine jewelry and diamonds. Buying an engagement ring is a really emotional purchase for many people. Not only that, it’s going to be one of the most expensive purchases they’ll make right after their house and home. So we really want to make sure that we’re providing them with a great, trustful experience; that they’re going to be able to rely on us for every step in the process.
As QA and Release Manager, I’m involved with day-to-day operations, making sure our website is performing 100% for all of our customers around the world. Synthetics monitoring gives us a baseline measurement view for how well our site is performing around the world for all our customers. We chose Catchpoint to partner with because we really needed to be able to find the real technical data that’s part of every request.
Our past vendors were having trouble getting and presenting a lot of this information or capturing it for us in a meaningful way that made it hard to actually go find and identify problems. When we found Catchpoint, it pretty much felt like all of our answers were solved. A lot of our business groups are now starting to gain interest in the data that Catchpoint captures for us. Through their agents, we’re able to gain really valuable performance data for markets that we previously didn't have great information for, particularly in China, Asia Pacific, and some markets in Europe.
Catchpoint provides us with a lot of really cool tools that we use on a daily basis. One thing that I use all the time is their Zones feature, which allows us to keep track of our third-party ties that load through Google Tag manager. Every other retailer and major website, we’re always loading a lot of stuff with marketing and other teams internally, so you want to keep track of how well those are performing for our customers. You don’t want any of those to impact their shopping experience.
We've really found that Catchpoint works well right out of the box. There are easy integrations ready to go for Splunk and PagerDuty, and on top of that we’re able to easily integrate Catchpoint’s agents with our own Bamboo setup. If we saw a slow measurement somewhere in Catchpoint, we could go back and tie that to a particular request that happened, then go start researching it in Splunk.
Black Friday is the most important time of the year for our company and we want to make sure our sites not only can handle the load, but also perform fast for all our customers. We’re going to be looking at some important KPIs for tracking how well we’re doing over the holiday season. Some obvious ones like, "How many people are adding to their cart?", "How many people are going through the cart?" Then on top of that, we’re also curious about, "How many people are visiting in different places from around the world?" We really rely on Catchpoint’s Black Friday Assurance Program to help keep an eye on things for us when we’re not able to.
If you really want to go to bed at night and not worry about your website, you’ll consider Catchpoint."