Blue Nile is the largest online jewelry retailer. The company offers a range of certified diamonds and fine jewelry. It was named the ‘Favorite Online Jeweler’ in 2020 by Forbes. The popularity of the retailer can be attributed to its huge online inventory and unmatched customer service. Customers love the unique online experience and ease of shopping from anywhere and anytime. To ensure optimal performance, Blue Nile relies on Catchpoint’s synthetic monitoring to proactively detect and resolve any issue that could impact the end-user experience. Watch Robin Schenck, QA and Release Manager at Blue Nile, talk about how monitoring is crucial to Blue Nile.



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My name is Robin Schenck. I’m the QA and Release Manager at Blue Nile.

Blue Nile is the largest online retailer for fine jewelry and diamonds.

Buying an engagement ring is a really emotional purchase for many people.

Not only that, it’s going to be one of the most expensive purchases they’ll make right after their house and home.

So we really want to make sure that we’re providing them with a great, trustful experience; that they’re going to be able to rely on us for every step in the process.

As QA and Release Manager, I’m involved with day-to-day operations, making sure our website is performing 100% for all of our customers around the world.

Synthetics monitoring really gives us a kind of baseline measurement view of how well our site is performing around the world for all of our customers.

So we chose Catchpoint because we really needed to be able to find the actual real technical data that’s part of every request.

Our past vendors were really having trouble getting and presenting a lot of this information or capturing for us in a meaningful way that really made it hard for us to actually go find and identify problems.

When we were able to find Catchpoint, pretty much felt like all of our answers were solved.

A lot of our business groups are now starting to gain interest in the data that Catchpoint captures for us.

Through their agents, we’re able to gain really valuable performance data for markets that we didn’t really have great information for, particularly in China, some markets in Europe and Asia Pacific.

Catchpoint provides us a lot of really cool tools that we use on a daily basis.

One thing that I use pretty much all the time is their zones feature which allows us to keep track of our third-party ties that were loading through Google Tag manager.

Every other retailer and major website, we’re always loading a lot of stuff with marketing and other teams internally, so you really want to keep track of how well those are performing for our customers.

You don’t want any of those to impact their shopping experience for them.

We really found that Catchpoint works really well right out of the box.

There easy integrations, ready to go for Splunk and PagerDuty, and on top of that we’re then able to easily integrate Catchpoint’s agents with our own bamboo setup.

You know like if we saw a slow measurement somewhere in Catchpoint, we could go back and tie that to a particular request that happened, and then go start researching it in Splunk.

Black Friday is the most important time of the year for our company and we really want to make sure our sites not only can handle the load, but also perform fast for all of our customers.

We’re going to be looking at some really important KPIs for tracking how well we’re doing over the holiday season.

You know some obvious ones like, ‘How many people are adding to their cart?’ ‘How many people are going through the cart?’

And then on top of that we’re also curious about, ‘How many people are visiting in different places from around the world?’

We really rely on Catchpoint’s Black Friday Assurance Program to help us kind of keep an eye on things for us when we’re not able to.

If you really want to go to bed at night and not worry about your website, you’ll consider Catchpoint.