In the 2018 State of the Connected Customer Report, 80% of customers stated that the experience a company provides is as important as its products or services. Even more alarming for ecommerce and online retailers is that 57% of customers stopped shopping with a company and moved to a competitor who provided a better digital experience.
With such high value placed on customer experiences, ecommerce and online retailers can’t afford mistakes as they prepare for the 2019 holiday shopping season.
This 2019 guide to holiday ecommerce performance offers retailers proactive monitoring strategies that optimize site performance by monitoring the end-user experience. Specific topics covered include:
- Visibility gaps in end-user experience from SaaS & Cloud vendors
- Pre-Black Friday testing strategies of new pages and features
- How to reduce cart abandonment with API monitoring
- How to prevent bottlenecks and traffic congestion with CDN and DNS monitoring