Scaling the Great Wall

How to Deliver Superior Web Performance to End Users in China



With all of its growth, the Chinese consumer market is one of the biggest revenue opportunities in the world for companies outside of the country, as it is still largely untapped by foreign businesses.

A big reason for this is because of the unique circumstances surrounding the configuration of China's online systems. From the Golden Shield Project (aka the Great Firewall of China) to the challenges posed by the country's web infrastructure, IT operations teams have to treat their Chinese websites as completely different entities from those being delivered to other geographies around the world.

In this free eBook, Scaling the Great Wall, you'll learn about the different obstacles you'll face as you create a web presence in China, as well as how to overcome them and maintain a fast and reliable user experience for your customers.

Key takeaways:

  • Opportunities offered by the Chinese market
  • Content delivery challenges and best practices for surmounting them
  • Performance monitoring strategies to ensure a consistently superior customer experience