Omnichannel Retail and the Future of Stores

Internet Retailer Report



When it comes to omnichannel retailing in 2017, there is no one strategy that will work for all retailers. What’s most effective will vary with the products sold, the size of stores and the type of customer looking for a particular product. But certain core omnichannel strategies are emerging.

This report examines the five key strategies leading retail chains are employing to cater to cross-channel shoppers, and provide examples of how top retailers are adapting each strategy to their needs.

Key takeaways include:
  • How to test and monitor omnichannel retail experiences
  • 5 digital strategies boosting the value of retail stores
  • In-depth analysis of omnichannel strategies used by 5 top online retailers
  • Considerations for online businesses opening bricks-and-mortar stores