21st Century Omnichannel Personalization

Internet Retailer Report

 

 

In partnership with Internet Retailer, Catchpoint presents a report on how leading retailers leverage data collected at every touchpoint to customize every interaction with shoppers.

Many retailers sell through multiple channels—often through stores, websites, catalogs, contact centers, sometimes even social media. In an ideal world they would be able to leverage what they know about each shopper from all channels to deliver a truly relevant, individualized customer experience.

This report takes a deeper look into omnichannel personalization and helps to answer the major questions on every retailers’ mind, including:
  • Where should a retailer start?
  • What data should be used first?
  • How can it be put to use to increase sales?