Tealium Case Study

Tealium is a SaaS company specializing in marketing software designed to help marketers capture, analyze, and manage data across their digital properties. Tealium’s Universal Data Hub, which is comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, requires a robust Digital Experience Management (DEM) tool to provide them with real-time data on the health of all their online systems.