HK EXPRESS CASE STUDY

HK Express is Hong Kong’s first and only low-cost carrier. Focusing on low fares and on-time reliability, HK Express has brought true competition to the Hong Kong market and surrounding region. With it’s first flight on October 27th, 2013, HK Express has added many new destinations to its route portfolio. At present, HK Express flies to destinations around Asia including top cities in Japan, Korea, Thailand, Taiwan, China, Cambodia, Vietnam and Saipan.